Malaysians love seafood and are the biggest consumers of seafood in Southeast Asia. However, did you know that in 40 years we run the risk of not having any seafood to eat, if we continue to consume indiscriminately? Deciding what seafood to order at the restaurant and what to purchase at the supermarket can shape the future of our global marine environment.

Driven by our insatiable demand for seafood, Malaysia’s fishery resources have been over-exploited and almost 90% of Malaysia’s demersal (bottom-dwelling) fish stock has declined in some fishing areas, due to unsustainable fishing practices, pushing fishery resources to the verge of collapse and damaging the environment in the process.

Therefore it is important for Malaysians to start thinking about our seafood consumption patterns and how each of us can play a role to conserve our marine resources for future generations.

A survey commissioned by WWF-Malaysia showed that more than 70% of Malaysians would stop or reduce seafood consumption if fish stocks are declining.

Encouraged by that fact, WWF-Malaysia and Malaysian Nature Society have collaborated and launched the Save our Seafood campaign with the following objectives:

• To raise awareness on the current status of our fish supply
• To promote sustainable seafood choices
• To influence market transformation towards sustainable seafood sourcing

To reach those objectives, we have produced a seafood guide that provides information to individual consumers and businesses to help them make sustainable seafood choices. The guide uses a simple traffic light system of Green, Yellow and Red to categorise the seafood. Start choosing seafood from our Green list and avoid species that are of conservation concern.
Find out more…

The future of our seafood lies in your choice - choose wisely to ensure that we leave our next generation healthy oceans so that they will be able to continue to enjoy tasty seafood as well as appreciate a diverse variety of marine life.