How You Can Help

“The local seafood production and trade are largely driven by the demand of consumers. This means that it’s really important to make responsible choices when you buy or eat seafood.”

Consumers have the power to drive change by making the right seafood choices that will encourage businesses such as restaurants, retailers, and hotels to source for more sustainable seafood, which then leads to seafood producers such as fishermen and fish farmers to produce seafood through sustainable practices. This will help reduce adverse impacts on marine ecosystems and ensure that our children and their children will continue to enjoy seafood for years to come.


Consumer demand for sustainable seafood.


Businesses source and offer more sustainable seafood.


Seafood producers comply with sustainable practices for seafood production.


Marine environment & ecosystems improve, increasing fish stocks.


More seafood for present & future consumption.

How can you help?


Stop buying small baby fish. Eat only plate-sized fish.


Buy certified sustainable seafood with MSC and ASC eco-labels.


Ask your seafood sellers where their seafood come from & how it has been caught or farmed.


Refer to our S.O.S Guide when buying or eating seafood.


When dining, ask your restaurant / cafe / hotel where their seafood comes from & how it was caught or farmed.

Tell your friends & family about sustainable seafood & why they should support it.

Ask your local supermarket to offer MSC & ASC certified seafood if they don’t have these on their shelves.


Request your seafood sellers to label their seafood with details such as origin and catch methods.

Why is it helpful to ask:

  • Where did the seafood come from?
    Seafood traceability – the ability to trace your seafood throughout the supply chain – is a great start to tell businesses that you are concerned about the source of the seafood you buy or eat. While you can’t track each level of the supply chain, the best you can do is to ask directly the origin of the seafood that businesses offer in their menu or shelves.
  • How was the seafood being caught or farmed?
    There are many ways how seafood is caught (or farmed); some causes more harm to the environment than others, such as trawling. Using hook and line for instance, has low impact on the environment. Asking this question will make businesses realise that you are concerned about how seafood is harvested for your consumption. In turn, this will make them be more alert of this information when they source their seafood from suppliers and ultimately spread this awareness throughout the supply chain.
  • Also, requesting your seafood sellers to label their seafoods with origin and catch / farm method details is another great way to motivate businesses to practice seafood traceability, thus being more cautious with the way they source their seafood. If you can’t track your seafood from its origin and harvesting methods, you can’t tell whether your seafood is sustainable or not.