Where can I buy sustainable seafood?
WWF-Malaysia encourages the public to get involved in the cause as responsible seafood consumers by purchasing MSC and ASC certified seafood. When consumers buy certified seafood, they are creating positive change by giving incentive for more fisheries, aquaculture farms, retailers, hotels, and restaurants to provide certified sustainable seafood.
Consumers can have a peace of mind that their purchasing choices are indirectly but surely contributing to sustainable oceans and restoring aquatic habitats, while supporting livelihoods and social welfares of fishermen and farmers.
Below are some of the common brands with the MSC and ASC eco-labels sold by Malaysian retailers:
|Brand||Type||MSC/ASC Range||Where to buy||Good to know|
|Pacific West||Frozen||Frosty, Cornflake, Oatmeal Fish Fillet Range; Popcorn Fish||AEON, Giant, Sam’s Groceria, Village Grocer, Jaya Grocer, Ben’s Independent Grocer, Cold Storage||
|IKEA||Frozen, Chilled||Salmon (Fillet & Paste), Shrimp, Herring||All IKEA Malaysia stores||
|John West||Canned||Selected Tuna, Sardine & Salmon||Jaya Grocer, Village Grocer, Ben’s Independent Grocer||
|Waitrose||Canned, Frozen||Selected Canned Tuna & Salmon, Frozen Pollock & Cod||Cold Storage, Village Grocer||
|BIRDS EYE||Frozen||Selected Hoki||Village Grocer, Ben’s Independent Grocer, Cold Storage||
|RugenFisch||Canned||Selected Herring & Cod||Village Grocer, Ben’s Independent Grocer, Cold Storage||
|Deepblue||Canned||Selected Herring||Village Grocer, Ben’s Independent Grocer||
|Connétable||Canned||Selected Sardines & Cod||Village Grocer, Cold Storage||
Disclaimer: Products are subjected to availability in selected locations of the recommended retail outlets.