‘Ocean Redemption’ Game Supports Sustainable Seafood Movement

Petaling Jaya – The game ‘Ocean Redemption’ is now available for free on GooglePlay, and has gained popularity for sharing the crucial message of sustainable seafood at the same time as providing entertainment for its players. In collaboration with WWF-Malaysia, and with the guidance of their lecturer Robina Tinawin, INTI International College Subang students Pong Vee Yik, Chew Jyh Yong, Pu Wei Jian and Tan Yih Hong designed this game to raise public awareness regarding the importance of choosing sustainable seafood options.

Set in a fictional world, gamers will play the role of the Sea Queen, who must protect marine life from being overexploited and overfished. In the game, all red boats are pirates who have caught unsustainable seafood. As the guardian of the sea, gamers need to prevent the pirates from escaping by shooting each red ship by simply tapping the screen. Stunning visuals give gamers a satisfying experience of rescuing and releasing unsustainable seafood caught by the pirates, such as sharks, sea cucumbers, silver pomfrets, stingrays and squids, every time they shoot a red ship.

Throughout the game, there are power-ups for boats that can help gamers better protect the seas. The challenge provided by the varying speeds and frequency of the red boats – as well as a live online leaderboard on top of its other features – make ‘Ocean Redemption’ a truly exciting game.

“WWF-Malaysia sincerely thanks INTI International College Subang for collaborating with us since 2012 to build support for crucial environmental protection programmes such as the Sustainable Seafood Movement, as well as raise funds for our conservation efforts. We hope that the students were able to hone their critical thinking, communication and presentation skills, as well as their creativity, through this Employer Project, which will give them a head start when they start building their careers in the future. We hope that other educational institutions will follow INTI’s commendable example.

“We are especially heartened by the students’ effort, because it is for the younger generation that WWF-Malaysia is working so hard to build a future in which humans live in harmony with nature. We need to take steps towards achieving sustainable consumption and business practices today, if we wish to continue to enjoy our natural resources in the future,” said Yeap Chong Wei, WWF-Malaysia General Manager of Marketing.

“When we were first assigned this project, we felt a mix of emotions; between a surge of joy and overwhelmedness, we had to overcome a hindering anxiety that came with making a game for the first time, with limited knowledge on the subject matter. However, despite all this, we worked together to develop a game that presents a clear message as much as it entertains. We were able to successfully complete our project, thanks to WWF’s support from the very beginning, as well as aid from our lecturer, Ms. Robina Tinawin,” said group leader Pong Vee Yik, a final year student in Computer Science.

The other members of the group, Tan Yin Hong and Pu Wei Jian, both final year students in Computer Science deduced that, “We feel honoured to have the opportunity to work with WWF, an international non-governmental organisation, which is well known for its environmental work globally. This project does have a profound impact on us as it teaches us to be responsible individuals. We really hope that others will partake in this campaign to support sustainable seafood movement, just like us.”

About the Sustainable Seafood Movement

Our appetite for fish is fast surpassing  our oceans’ ecological and productive limits. Overfishing is caused by gross mismanagement of our marine resources that has affected almost all corners of the globe, including Malaysia’s own seas. We are taking out fish from the ocean faster than the stocks can recover with devastating impacts to our marine environment. In Malaysia, between 1971 and 2007, the country has lost almost 92% of its fishery resources due to overfishing to satiate our growing demand for seafood.

Fish are the largest wild-caught source of protein and a major source of protein for  Malaysians. Indeed, Malaysians are the biggest consumer of seafood in Southeast Asia and we consume an average of 1.4 billion kilogrammes of seafood annually.

With the growing population, increasing affluence and the recognition of fish as the healthier source of animal protein, the demand for fish has been increasing. However, a group of international scientists have predicted that all of our fisheries would collapse by 2048 if the current fishing trend continues.  The crash of the fisheries could potentially jeopardise our food security and adversely affect the livelihoods of Malaysians.  The estimated combined output value of the fishery industry and fishery-related manufacturing industries is valued at more than 10 billion Ringgit. More than 200,000 fishermen,  fish farmers,  processors, ice and boat-makers depend on this industry for their livelihood.

WWF-Malaysia is working to reverse the decline in fish stocks and achieve sustainable fisheries management through collaboration with government agencies, businesses and local communities. It is crucial for every Malaysian to lend their support by choosing to consume sustainable seafood; download WWF’s Save Our Seafood (SOS) Guide at wwf.org.my/sos and download the ‘Ocean Redemption’ game on GooglePlay today.

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