Fisheries And Aquaculture

“To promote sustainable seafood production, WWF-Malaysia is working on improvement projects aimed to improve local fishing and aquaculture operations towards certification, therefore ensuring that production is sustainable and well-managed. This is targeted at reducing overfishing of popular seafood species, such as grouper, snapper, and trevally.”

Aquaculture Improvement Project (AIP)

In 2014, WWF-Malaysia introduced the Aquaculture Improvement Project (AIP) to address aquaculture issues while still ensuring a sustainable development of aquaculture. The AIP aims to assist farmers in improving their farm management, through best aquaculture practices in a stepwise approach, according to the seven principles of the ASC standard. WWF-Malaysia’s ultimate goal for AIPs is to have farms performing at a level consistent with the ASC standard, thereby achieving ASC certification.

Currently, there are four AIP partnerships formed in Malaysia:

* Swipe left/right to view the whole table
Farm Under AIP Year of AIP Establishment Farm Location Species
Goh Siong Tee (GST) Marine Product Sdn. Bhd. 2014 Penang Grouper, Snapper, Asian Seabass, Pompano
Aquagrow Sdn. Bhd. 2014 Kedah Grouper, Snapper, Asian Seabass
Aqua Ceria Sdn. Bhd. 2016 Selangor Grouper, Snapper, Asian Seabass, Pompano
Emperor Marine Seafood Sdn. Bhd. 2017 Perak Black Tiger Shrimp

Through the AIPs, farms are given the opportunity to:

  • Improve their production responsibly,
  • Strengthen their position in the current market, and
  • Gain new markets locally and internationally.

Download here to know more about WWF-Malaysia’s AIP and potential partnership:

To know more about MFFAM, visit their official website HERE

Besides AIP, WWF-Malaysia assisted in forming the Marine Fish Farmers Association of Malaysia (MFFAM) in 2011. The objectives of MFFAM are to:

  • Increase the knowledge on sustainable aquaculture, and
  • Foster responsible development and management of aquaculture.

MFFAM became a core partner for WWF-Malaysia and the Department of Fisheries Malaysia to:

  • Reduce environmental impacts,
  • Adopt better farming practices, and
  • Improve productivity that would facilitate stable and responsible supply of aquaculture products.

Being one of the largest aquaculture associations in the nation, members are able to communicate better with all the stakeholders and push for greener practices in the industry.

Fisheries Improvement Project

A strategic approach to improve the state of our fishery stocks is urgently needed. Recognising this, WWF-Malaysia introduced the Fisheries Improvement Project (FIP). FIP aims to promote sustainable fisheries according to the MSC principle, which cover fishery stocks, ocean ecosystems and fishery management.

FIP is unique as it involves multiple stakeholders – fishermen, coastal communities, industrial fishers, private sectors, researchers, governmental and non-governmental bodies – to work together in implementing a work plan aimed at:


Improving fishing activities.


Management of marine resources.


Increase protection of the environment.


Ensuring financial viability of the project.


Promoting the FIP locally and internationally.

Two FIPs have been developed by WWF-Malaysia in Sabah:

* Swipe left/right to view the whole table
FIP Project Location Target Year of Establishment Description
Coral reef fishes Marudu Bay within Tun Mustapha Park 2018
  • This targets small-scale fishermen who use traditional fishing gears such as hook and line, gill net and fish trap.
  • Three dominant fish species in this project would be trevally, grouper and snapper that are all in high consumer demand.
  • This project also addresses issues like the usage of destructive fishing methods (fish bombing, cyanide fishing) and insufficient patrolling from the management bodies through its strict assessments against the MSC standards.
Yellowfin tuna fishery Mabul Island, Semporna 2018
  • Majority of fishermen on this island also use traditional gears of hook and line.
  • This FIP aims to address issues in the fishery area such as:
    • Poor post-handling of fish.
    • Lack of storage infrastructure and landing jetties.
    • Social security issues.
    • Illegal, Unreported and Unregulated (IUU) fishing.
    • Inconsistent income of the fishermen.

Download here to know more about WWF-Malaysia’s FIP and potential partnership: