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Consumers
Sustainable Weddings
- Kickstart Guide
- Fin-Free Venues
Hospitality & Retailers
Aquaculture & Fisheries
- Responsible Aquaculture
- Sustainable Fisheries Initiative
About Us

Home
Consumers
Sustainable Weddings
- Kickstart Guide
- Fin-Free Venues
Hospitality & Retailers
Aquaculture & Fisheries
- Responsible Aquaculture
- Sustainable Fisheries Initiative
About Us

OUR TEAM

WWF-MALAYSIA MARINE FOOTPRINT TEAM

Vacant

Head of Marine Programme

Chitra Devi Gopalakrishnan

Senior Manager (Marine Footprint)

Victor Charlie Andin

Aquaculture Team Leader

Vacant

Fisheries Team Leader

Chor Wei Kang

Aquaculture Improvement Officer

Raymie bin Nurhasan

Senior Fisheries Improvement Officer

Mohammad Fadzliee bin Asmat

Marine Conservation Officer, Fisheries

Serena binti Adam

Marine Conservation Officer, Shark

Amierah Amer

Senior Officer, Sustainable Consumption

See Jean Ann

Senior Officer, Hospitality & Food Retailers

Nur Hasbullah

Food Footprint Officer

Vacant

Socio-economist (Marine)

Shantini Guna Rajan

Marine Policy Manager

Kimberly Christine Chung

Communications Manager (Marine)

Study Leave

Communications & Campaigns Officer (Marine)

WWF-Malaysia empowers consumers, businesses and seafood producers to make impactful choices in conserving Malaysian seafood supply and marine environment.

WWF-Malaysia (Marine Footprint Team),
No.1, Jalan PJS 5/28A,
Petaling Jaya Commercial Centre (PJCC),
46150 Petaling Jaya, Selangor, Malaysia.

Telephone No : +603 7450 3773
Fax No : +603 7450 3777
Email : contactus@wwf.org.my

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STAFF TRAINING

Train your store(s) employees who are specifically handling and managing seafood on seafood sustainability.

RESPONSIBLE PROCUREMENT

Establish responsible seafood procurement criteria as part of a holistic seafood policy for the Procurement Team, such as no sourcing or selling of any endangered species, ensure all seafood offered in your store(s) is legal and traceable to its origin, and set a preference to source and sell sustainable seafood.

COMMUNICATION

Communicate with your customers on the environmental and social benefits of sustainable seafood and your business commitment to improve seafood sustainability

PRODUCT LABELLING

Based on proper data records from the tracking system, provide correct labelling by declaring the following information on labels/signs for the fresh seafood products sold in your store/s:

Species (common names)
Species (scientific names)
Location/country of origin
Fishing production method (wild-caught and type of fishing gear used OR farmed/aquaculture)

SEAFOOD TRACKING SYSTEM

Develop and implement a tracking system for fresh seafood products, which consist of:

accurate and updated data records of seafood information (common and scientific name, origin, production method)
due diligence by verifying the authenticity of information of seafood products (e.g. audit or suppliers’ conduct to trace origin or fishing methods)
a segregation method to differentiate between sustainable and non-sustainable seafood products