CHOOSE SUSTAINABILITY FOR BUSINESS LONGEVITY
The way we produce, consume, and ultimately waste food has been identified as the single biggest threat to nature. If you’re part of the food and hospitality industry, you have the power to turn things around - for your business, and for the planet.
Making commitments and taking action to improve the sourcing of seafood and to reduce food waste are important steps to drive positive environmental, economic, and societal change. It’s also good for business.

It is estimated that 30% of food waste in Malaysia happens in businesses like restaurants, dining halls, and hotels. With landfilling being the number one method in waste disposal, landfills and the food waste sent to it are one of the biggest contributors to greenhouse gas emissions in Malaysia.

Peninsular Malaysia recorded a 90% drop in fisheries stocks since the 1970’s. In addition to that, the average seafood consumption is about 59kg a year and continues to increase, posing a significant threat to our marine ecosystems.
As a business owner or industry professional, you have the biggest advantage to drive seafood sustainability throughout the supply chain by sourcing and selling seafood responsibly through your engagement with seafood producers, suppliers, and consumers.
TOP 5 BUSINESS BENEFITS FOR SAYING YES
TO SUSTAINABLE SEAFOOD
- Reputational issues;
- Fluctuations in commodity supply, pricing and financial instability;
- Illegal practices in the supply chain;
- Human rights abuses or social conflicts; and
- Climate change.
Buying more sustainable seafood encourages seafood producers to catch and farm seafood sustainably. When more businesses demand for sustainable seafood as their supply, this creates incentive especially for local producers – fishermen and fish farmers – to improve their production methods in order to meet that demand.
It means consistent seafood supply in the long-term.
Driven by value-based consumer engagement, whereby the availability of a unique product combined with business commitments to environmental and social sustainability – builds customer loyalty in the long run.
REDUCING COMMERCIAL RISK
INCREASING SUSTAINABLE SUPPLY
CHAMPIONING SUSTAINABILITY
ASSURING FOOD SAFETY & QUALITY
INCREASING CUSTOMER LOYALTY

