Where To EAT AND BUY
SUSTAINABLE SEAFOOD

Where TO EAT

Here are a few tips to help you get started in eating seafood sustainably. Your choices will help create awareness, and shape the future of our seafood industry!

Use the S.O.S Guide...

… to check the sustainability status of the seafood in the menu. If there isn’t sufficient information, you can ask the waiter/service staff for more information (see Tip 2). If you see any seafood that is in the Red (Avoid) category, start a conversation with the waiter/service staff - your voice shapes the choices businesses make.

Check in before you put your orders in

Ask your waiter/ service staff: “Is the seafood sustainable?”, “Where does the seafood come from?”. If they’re unsure of your question - show them the S.O.S guide for more information on sustainable seafood.

Reach out to spread awareness

Express your demand for sustainable seafood to the businesses (via email or social media) and insert a link to the S.O.S website. Again, your voice shapes the choices businesses make.

Where TO Buy

Love to cook up a storm with your favourite seafood? Below are some tips to help you in making the best seafood dish, without a disastrous outcome to our ocean.

Refrain from buying juvenile (or baby) fish

If a fish looks abnormally small to you, it may be a juvenile. Avoid eating baby fish because we need to provide them time to mature for reproduction. This will allow them to sustain their populations, ensuring a continuous seafood supply. Say no to baby fishes - so they can grow up and make more fishes.

Look out for that extra info

When shopping for seafood, check on its origin and production method. If this information is not easily available, ask the store owner: “Where the seafood come from ya?” or “This one sustainable or not?”.


To be more specific, you can also ask e.g. if the fresh ‘siakap’ (seabass) in a supermarket comes from an Aquaculture Improvement Project (AIP): “Does this ‘siakap’ come from a WWF AIP?”


If they’re unsure of your question - show them the S.O.S guide for more information on sustainable seafood.

Note: Seafood species and products are subject to availability in the respective stores. For more information on retailers’ sustainability efforts, including sourcing and selling of sustainable seafood, check out the Sustainable Retailer Scorecard report by WWF-Malaysia, which is an initiative to create more transparency around seafood and other sustainability aspects in the retail industry.